PR Campaign Proposal
As part of my MA in Fashion Marketing & Communications at University for the Creative Arts, I’ve created a PR Campaign proposal for the brand Immaculate Vegan.
The brief was to come up with an campaign to promote the recently launched fashion & lifestyle brand and raise brand awareness on social and potentially offline.
The Life, ethically campaign will bring people together and celebrate ethical values. By working with Influencers, thought leaders and creatives, sharing their passion for a vegan and more sustainable lifestyle, Immaculate Vegan elevates its positioning on the market. The use of Instagram and the Hashtag #liveethically will make the brand approachable and invites consumers to participate to show their ethical lifestyle (and Immaculate Vegan products in action) and inspire more and more people in the long run.