Social Content Creation – my work is featured on Pringles Instagram & Facebook.
As the freelance Social Newsroom Editor at We Are Social my tasks included research on pop culture/trending topics on social and ideatoon of daily reactive content for the social channels for Pringles, Kellogg’s, and Krave.
After finding a TikTok of a big German Twitch-Influencer talking about her favourite way to eat her Pringles (licking off the seasoning first), I had the idea to ask the community what type of eater they are and created the copy and a creative brief for the graphic designer. We then also translated it for UK and France, and used the assets in a IG stories and as feed posts.
The carousel post was a huge success with the client and the community, it generated over 11k likes while the average Instagram post on the German profile gets between 800-1k likes.
Links on Instagram: German Post | UK Post