WOLF & BADGER
Trend Forecasting Report
As part of my MA in Fashion Marketing & Communications at University for the Creative Arts, I’ve created a Trend Forecasting Report for the upcoming seasons. The brief was to recommend trends & retail strategies to a UK-based brand Wolf&Badger expanding to Los Angeles. My forecast focuses on three emerging American and global trends: Rise of the Latinx, Ritual Empowerment & Radical Transparency, and their corresponding product interpretations for Autumn/Winter 2020/21.